At first I thought it was a little gimmicky: integral battery, 20+ reticles, app based zeroing, digital on-screen level, digital compass, built-in mount.
But after using for a while, here is what I’ve found about each:
1) Integral battery — it drains slow and recharges fast, used for several months (of cycling on and off), and then from 68% (yes there’s a battery meter), it charges to full in about 5 minutes. If you want to leave it on for years, get an Aimpoint.
2) 20+ reticles, I’ve uploaded 5, and use 1, but at least you get a choice.
3) App based zeroing, I don’t use it at all, zeroing is a simple process of shoot, adjust, shoot, adjust, done, like most all optics. If you like the feature, use it, but you don’t need it.
4) Digital on screen level: I’m not running this on a precision rig, and if I was, I’d get an Accuracy First ceramic level. That said, this is a nice feature to have heads up, on-screen. You almost need to see it to understand. It is basically a free feature that you can turn off if you don’t want it.
5) Digital compass: if you’re gooning with friends, it’s legit for bearings, otherwise nice to have. Turn it off if you don’t like it.
6) The mount is meh, but it returns to zero every time, and that’s what it’s all about. I take mine off because my go-bag isn’t spacious enough to accommodate and it returns to zero no-fail.
Lastly, the illumination is yellow, which is incredibly useful under nods at all illumination levels. And if you want nuclear bright, it does it under full sun.
This thing runs and now I want more features in my Aimpoint, but that’s a different beast. This optic is advertised as hard-use, so it remains to be seen in my use case, but on a square range, it’s done well.