Founded in 1868, Franchi is synonymous with high-quality firearms, boasting over 145 years of tradition, passion, and innovative research. As an Italian manufacturer, Franchi specializes in crafting superior shotguns and rifles that cater to the diverse needs of hunters and shooting enthusiasts around the globe.

Franchi’s mission is clear: to provide firearms that feel like an extension of the user. Their ethos, "When your gun feels right, all is right with the world," encapsulates the brand's commitment to ergonomic design and reliability. This philosophy has led to the development of an extensive lineup of products, including the Affinity series of semi-automatic shotguns, which are designed for various hunting environments, from upland to waterfowl​.

Franchi shotguns are celebrated for their balance, lightweight design, and exceptional handling. The Instinct series, for example, is renowned for its quick target acquisition, making it ideal for fast-moving birds​.

In addition to traditional shotguns, Franchi also offers over and under options that combine classic aesthetics with modern technology​.

In the realm of rifles, Franchi's Momentum series stands out. These bolt-action rifles are engineered with a focus on ergonomics and user comfort, offering a perfect fit that enhances shooting accuracy. This approach to rifle design ensures that hunters can take on big game with confidence​.

The Momentum Elite and Momentum All-Terrain models cater specifically to hunters seeking high performance in rugged conditions​.

Now a part of the prestigious Beretta Group, Franchi continues to innovate while staying true to its rich heritage. The company not only focuses on product development but also aims to engage younger generations in the hunting community, promoting the ethical aspects of hunting as a valuable outdoor activity​. Their Food Academy initiative further connects the culture of hunting with sustainable practices and culinary appreciation​.

With a legacy rooted in craftsmanship and a forward-thinking approach to firearm design, Franchi remains a leader in the industry, dedicated to ensuring that every firearm "feels right" for its user. Whether you are in search of reliable shotguns or precision rifles, Franchi offers a range of options that are sure to enhance your shooting experience.