Top Brands
Muncy, PA
+1 (570) 368-39207am–7pm ET (M–F), 9am–5pm ET (Weekend)10AM—6PM ET
Top Brands
Effective Date: December 24, 2025
EuroOptic, Ltd. and our subsidiaries, affiliates, and related companies (“EuroOptic,”, the “Company,” “we,” and “us”) have prepared this Privacy Policy to inform you of the privacy principles that govern our websites, http://www.eurooptic.com, https://www.nightforceusa.com/, https://www.scopelist.com/ (collectively, the “Websites”). We are dedicated to delivering the best European optics to U.S. consumers for the lowest price available. Our success is measured in customer satisfaction and attained one transaction at a time. We live by the Golden Rule and believe that no sale is so valuable as to cause us to compromise this way of life. Simply stated, your needs are more important than our gains.
This also includes respecting your concerns about privacy. Understanding that you may have questions about how these Websites collect and use the information that you provide to us, we have provided this Privacy Policy to describe the types of information we may collect from you and our practices for collecting, maintaining, protecting, using, and disclosing that that information.
This policy applies to personal information we collect:
This Privacy Policy does not apply to personal information collected by any third party (such as social media platforms), which includes through any third-party applications or content (for example, advertising) that may link to or be accessible from or on the Websites.
Please read this Privacy Policy to carefully understand our policies regarding the collection, treatment, and use of your personal information. If you do not agree with our policies and practices, you should not use our Websites. By accessing or using the Websites, you accept and agree to be bound and abide by this Privacy Policy and our Terms of Use. Because we may change our Privacy Policy from time to time, we urge you to review this policy each time you visit our Websites. By continuing to use the Websites, you agree to be bound by such changes.
By using our Websites, you consent to the collection and use of information by us including cookies, tracking pixels, and the terms of this Privacy Policy as will be further described below.
Information We Collect About You
We will only collect the amount of personal information necessary to accomplish our stated purpose. We collect several types of information from and about users of our Websites, including:
How We Collect Information
We collect this information:
Information You Provide to Us
The personal information you provide to us may include:
Information We Collect Through Automatic Data Collection Technologies
As you navigate and interact with our Websites, we may use automatic data collection technologies to collect certain information about your device, browsing actions, and patterns, including:
We may also use technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). The information we collect automatically may include personal information. It helps us improve our Websites and deliver a better and more personalized service to you by enabling us to:
The technologies we use for this automatic data collection may include:
Categories of personal information collected in the past 12 months
The tables below show the categories of personal information and sensitive personal information that we have collected in the past 12 months. Please note that while examples are listed for each category, we do not necessarily collect each of those examples in all instances.
In the course of providing our products, services, or our Websites to you, we may collect certain sensitive personal information about you. We will use this data only for what is strictly necessary to fulfill our stated purpose at the time of collection. In the past 12 months we have collected the categories of sensitive personal information shown in the table below.
We will not retain your personal information for longer than is reasonably necessary for fulfillment of the purpose of each disclosed collection and use. We will keep your sensitive personal information for as long as it is strictly necessary for the fulfillment of the purpose of each disclosed collection and use.
Third party use of cookies and other tracking technologies
Some content or applications, including advertisements, on the Websites are operated by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our Websites. The information they collect may be associated with your personal information or they may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
How we use your information
We use information that we collect about you or that you provide to us, including any personal information:
Disclosure of your information
We may disclose aggregated information about our users and information that does not identify any individual. We also may disclose personal information that we collect or you provide:
We may also disclose your personal information:
Phone numbers gathered through pricing quote forms or EuroOptic accounts will not be shared or sold to third party marketers. To learn more about your SMS message programs, please read our SMS and Mobile Terms of Use available below.
Categories of personal information shared or sold in the past 12 months
We may share your personal information or sensitive personal information by disclosing it to a third party for a business purpose. In some circumstances, we may “sell” your personal information as that term is defined under certain state privacy laws, including the California Consumer Privacy Act and California Privacy Rights Act. In the past 12 months we have disclosed or sold the categories of personal information shown in the table below.
Choices about how we use and disclose your information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
We do not control the collection or use of your information in connection with third parties’ interest-based advertising. If you have any questions about an advertisement or other targeted content, including how to opt-out of receiving targeted advertising from those parties, you should contact the responsible advertiser directly.
You may also opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.
Residents of certain states may have additional personal information rights and choices. For more information, see below.
Accessing, correcting, and deleting your information
You can review and change your personal information by logging into the Websites and visiting your account profile page. You may also send us an email at support@eurooptic.com to request access to, correct, or delete any personal information that you have provided to us. If you have an account connected with the Websites, we cannot delete your personal information except by also deleting your user account. For your protection and the protection of your personal information, we may require you to validate your identity before we comply with a request to access, correct, or delete your personal information. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Residents of certain jurisdictions may have additional personal information rights and choices. For more information, see below.
“Do Not Track” signals
We do not respond to Do Not Track (“DNT”) signals at this time. We will respond to such signals in the future, if and when we are required to do so.
Your state privacy rights
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “California Privacy Law”), as well as other state consumer privacy laws, provide their residents with additional rights regarding our use of their personal information. These rights are described below.
The Right to Know and to Confirm, and the Right to Data Portability
The Right to Delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
The Right to Correct Inaccurate Information
You have the right to correct any inaccurate personal information about you that we have in our possession (the “right to correct”). Once we receive your request and confirm your identity, we will disclose to you the specific pieces of personal information that we have collected about you. You will then have the opportunity to direct us to correct the pieces of information which you believe are inaccurate.
We may deny your request to correct if we believe the updated information is incorrect or is being used for any fraudulent or deceptive purpose.
The Right to Restrict Sensitive Personal Information Processing
Under certain state data privacy laws, you have the right to restrict our processing of your sensitive personal information (the “right to restrict”). However, we do not process sensitive personal information for any purpose other than what is strictly necessary. If you believe we, or one our service providers, have processed your sensitive personal information in a manner that does not align with this Privacy Policy, you may submit a request to limit the processing of this information. Upon receiving this request, we will determine whether the processing is strictly necessary and will notify you of our decision.
The Right to Opt Out of the Processing and Sale of Personal Information
You have the right to direct us to not process your personal information for targeted advertising and to not sell your personal information at any time (the "right to opt-out"). Once we receive your request, we will no longer use or process your personal information for the purpose of providing targeted advertising to you based on your activity and interests. We will also no longer sell (as that term is defined by relevant and applicable state law) your personal information to third parties for targeted advertising purposes.
The Right to Opt Out of the Sharing of Personal Information for Cross-Contextual Behavioral Advertising
You have the right to opt out of the sharing of your personal information with third parties for cross-contextual behavioral advertising. Once we receive your request, we will no longer use or process your personal information for the purpose of advertising to you based on your individual activity.
The Right to Opt Out of Profiling
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects to you. Once we receive your request, we will no longer use or process your personal information for making decisions that produce a legal or similarly significant effect on you.
The Right to Be Free from Discrimination
We will not discriminate against you for exercising any of your rights under applicable state privacy law. Unless permitted by applicable law, we will not:
However, we may offer you certain financial incentives permitted by applicable privacy law that can result in different prices, rates, or quality levels. Any legally permitted financial incentive we offer will reasonably relate to your personal information’s value and will contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
Exercising your rights
To exercise your rights described in this Privacy Policy, you may submit a request to us by:
Only you or someone legally authorized to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your child. You may only submit a request twice within a 12-month period.
We may not require you to provide additional personal information to verify your identity for opt-out requests. However, to process other requests, we may require you to:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.
You do not need to create an account with us to submit a request. We will only use the personal information provided in the request to verify the requestor’s identity or authority to make it.
You may appeal a decision concerning your privacy rights by emailing us at support@eurooptic.com or by writing to us at EuroOptic, Ltd., Attn: Privacy Officer, 1203 Lycoming Mall Circle, Muncy, PA 17756.
Response timing and format
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email support@eurooptic.com or call 1-(570)-368-3920. We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we may deliver our written response to that account. Alternatively, or if you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Other California privacy rights
California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@eurooptic.com or write to us at: EuroOptic, Ltd., Attn: Privacy Officer, 1203 Lycoming Mall Circle, Muncy, PA 17756.
Data security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is encrypted and stored on our secure servers behind firewalls. For example:
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone, and you acknowledge and agree not to provide any other person with access to the Websites or portions of it using your username, password, or other security information. If you share this information with a third party (or authorize a third party to have access to or be linked to your account through any of the Website’s features), that individual will have access to your account and personal information, including, but not limited to, your credit card information. You agree to take responsibility for actions taken by an individual with whom you have shared or authorized access to your account.
Children under the age of 18
Our Websites are not intended for children under the age of 18. We have implemented age-determination measures as a technical means to prevent anyone under the age of 18 from accessing the Websites. No one under the age of 18 may access or provide any personal information to or on the Websites. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information this Websites or through any of its features, register on the Websites, make any purchases through the Websites, use any interactive or public comment features on the Websites, or provide any information about yourself to us, including, but not limited to, your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at: support@eurooptic.com .
Changes to the Privacy Policy
We will post any changes that we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account or through notice on the Websites’ homepages. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up to date active and deliverable email address for you and for periodically visiting our Websites, Privacy Policy, and Terms of Use to check for any changes. Changes to the Privacy Policy, and Terms of Use are effective upon posting to the Website.
Comments and concerns
All questions or comments about this privacy and our privacy practices should be directed to: support@eurooptic.com or 1-(570)-368-3920. You may also contact us online using our Contact Form available at: https://www.eurooptic.com/contact-us or https://www.scopelist.com/contactus.aspx.
SMS Terms of Service
Mobile Terms of Service
The EuroOptic mobile message service (the "Service") is operated by EuroOptic (“EuroOptic”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to EuroOptic’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of EuroOptic through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with EuroOptic. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to 58232. You may also click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other EuroOptic mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to 58232. You can also reach us by emailing a request to email sales@eurooptic.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
